Internal communications surveys

Tailored internal communications surveys provide a comprehensive image of the effectiveness of communications and their importance as a management tool.

The surveys not only assess the effectiveness of information flow and the communications channels in use but also the status of the enterprise’s internal identity and the loyalty of the personnel. The tools used in the surveys include internal questionnaires, panels and focus group interviews.

Internal communication surveys can be used to
- Assess the strategy, change management and reputation from the perspective of the personnel,
- Demonstrate the importance of communications in terms of leadership and management,
- Assess the importance of communications channels,
- Pinpoint bottlenecks in the information flow,
- Raise the profile of best practices and share them within the working community,
- Single out key indicators that should be monitored.

Carefully executed internal communications surveys combined with the actions proposed as a result of the findings are practical tools that can benefit the working community for years to come.