Media relations training

When the media get interested, what should they be told? What if the topic of an interview is an ongoing crisis?

The credibility of an interviewee’s public performance has a fundamental effect on the public image of the company he represents. This is why company representatives – usually members of the executive management group and other key personnel – must have the necessary prerequisites for dealing with the media and communicating company business comprehensibly.Interviewees do not always feel comfortable answering the media’s questions – especially when the topic is business-critical and likely to lead to negative publicity. It is nevertheless possible to brush up on one’s own media skills.

Media communications training helps businesses to understand how the media operate, when to contact reporters and how to introduce topics. Success always hinges on understanding the bigger picture of communications and the operating environment of the media. It is also a good idea to practise public performance through tailor-made mock interviews.