Reputation Management

Reputation is an intangible asset the importance and value of which have grown strongly in the 2000s. Studies indicate that reputation accounts for around one third of an organisation’s total market value. Through its business and in various stages of its life cycle, an organisation faces a number of different kinds of challenges and situations that affect its reputation. One thing is certain: without a good reputation, sustainable success in business is simply not possible. This is why reputation needs to be systematically built, strengthened and protected. That is our mission.

The benefits of a good reputation are obvious: a good reputation makes it easier and faster to approach customers, pulls in new business, influences purchase decisions and increases customer loyalty. A good reputation is also an important image-builder for the company’s products and services and therefore a gateway to premium pricing. A good reputation also has an important role to play when it comes to employees and especially to recruiting new ones. Moreover, reputation also affects the company’s credibility in the eyes of investors and therefore the company’s share price development and ultimately its financial performance. A good reputation does not happen by chance; it is the result of combining good leadership, hard work and efficient communications.

So what then are the most typical give-aways of enterprises that have a bad reputation? Undervalued shares, a critical approach from the media, increased price-sensitivity amongst customers and plummeting morale amongst staff. A bad reputation creates an atmosphere of distrust, which will sooner or later also be reflected in the bottom line.

An organisation’s reputation is the sum of many factors. It is easy to say whether a company has a good reputation or a bad reputation, but from the perspective of business development, that is not enough. We at Pohjoisranta know what the critical ingredients of reputation are and how they can be managed. We can increase the value of your organisation by up to one third. Read more about our tools for building, strengthening and protecting reputation.

“I cannot think of a single reason why senior executives should not have reputation at the top of their list of priorities.” Pertti Huuskonen, Managing Director (Mainejohtaja-kirja, 2006 "Reputation Manager")