Sales & Marketing

Ultimately, business management only cares about two things: increasing sales and cutting costs. In terms of sales and marketing, our expertise lies in these two particular areas. A good reputation is a tool that boosts sales and cuts sales and marketing costs at the same time.

We help our clients to sell more by various different communications means, such as formulating effective sales messages, increasing the media visibility of the company and its products and generating interest in the company on the Internet. The formula is simple: by generating recognition and reputation for our client, we help the sales staff to clinch the deal more easily. Active selling also involves reputation risks – sometimes enterprises fall into the trap of promising more than they can deliver. This is why we help sales staff to understand their roles as ambassadors of the company’s reputation. Recognition and public attention are only the beginning; reputation is what really seals the deal.

For many, advertising is still synonymous with marketing. We offer more cost-effective alternatives for marketing. We believe that the best way to build an interesting and credible brand is through communications – by means of media attention, meetings with customers, via the Internet, through customer magazines and seminars and events, for example. Advertising professionals emphasise creativity; we emphasise credibility and the importance of keeping the brand promise. Good advertising is also necessary, but its role is to maintain the brand and its properties in consumers’ minds.

The following are examples of the services that Pohjoisranta offers in the field of sales and marketing:

• Consultancy on product and service promises
• Product and service launches
• Reputation training for sales staff
• Communications on products and services
• Customer magazines
• Websites
• Customer satisfaction analyses
• Events and seminars