Stakeholder analyses

Stakeholder analyses involve assessing the enterprise’s reputation and relations with its stakeholders in order to steer strategy. Customised stakeholder analyses assess how customers, decision-makers, partners, suppliers and other key stakeholder groups see the issues put forward in the enterprise’s strategy, vision and mission.

Stakeholder analyses are communications and learning tools that enable:
- The enterprise’s reputation to be assessed,
- An in-depth understanding to be gained of the expectations of different interest groups of the enterprise and its operations,
- The most critical development areas to be singled out in terms of the enterprise’s strategy,
- Cooperation with stakeholders to be boosted and the enterprise’s communications and operations to be made more customer-orientated than before.

Enterprises are offered a number of ready-made package surveys for assessing corporate and public image based on extensive samples of representatives of the general public in business management, for example. However, tailored stakeholder analyses have clear benefits compared to ready-made packages: they are targeted at the interest groups and issues that are the most vital in terms of the enterprise’s strategy.

The survey material typically comprises a combination of questionnaires and interviews with key personnel. To make the findings more comparative, we mirror them with our vast reputation database of surveys carried out in different organisations.