Research & Analysis
Business executives around the world are looking for measurability to support their business. The same goes for reputation, brands, communications and marketing. Whether the goal is to build, strengthen or protect reputation, it is vital to have access to data to support decision-making. Pohjoisranta’s research and analysis services are all about identifying gaps between the views of the enterprise’s different departments and different stakeholder groups, and about recognising weak signals.
Many enterprises waste money carrying out surveys without knowing how to put the findings into practice in boosting and developing their business. We help our clients to produce information and to make efficient use of it. We analyse the reputation of the enterprise and its competitors, assess reputation risks, how well the strategy is being implemented and what kind of publicity the enterprise has. We look out for weak signals on the Internet and in the course of interviews with key personnel. We measure customer satisfaction and look for loyal customers. We analyse our client’s competitive situation from the perspective of reputation and communications. We also evaluate the effectiveness of the enterprise’s communications processes and channels, and the outcomes of communications. We are able to pinpoint the factors that play the most important roles in terms of the enterprise’s reputation, and determine what their economic value is. We never carry out surveys just for the sake of it; our surveys are always based on strategic choices and consultative development ideas and recommendations.
The following are examples of the services that Pohjoisranta offers in the field of research and analysis:
- Reputation surveys
- Reputation risk assessments
- Online monitoring and reputation analyses
- Assessments of the success of strategy implementation
- Interviews with key personnel
- Competitor analyses
- Audits of the effectiveness of communications processes and channels
- Assessments of the outcomes of communications
- Stakeholder surveys
- Publicity analyses
- Magazine surveys
- Customer satisfaction surveys