Public Affairs

No enterprise can prosper without taking into account not just its customers and owners but also its other stakeholders. In more and more cases, economic interests are tightly tied to and dependent on political decision-making and public administration. Building relationships and mutual understanding with government machinery, political parties and other thought-leaders is what today’s lobbying and public relations are all about. Lobbying means sharing information with and exerting influence over stakeholders who have power or sway over issues that are critical to the company’s business or its operating environment. Above all else, public relations are about interaction: listening to and sounding out other people’s thoughts is just as important as getting your own message heard.

Pohjoisranta has plenty of experience in influencing public decision-making. We have introduced themes that are important to our clients into public discourse. We help our clients to understand decision-making mechanisms and to communicate their core messages to the right audiences, whether they are ministers, the parliament, government officials or local authorities. Our goal is to make sure that key decision-makers have access to the best possible information and that they have sufficient facts to lean on in their decisions. Successful public relations stem from exhaustive background research that enables the right target groups, channels and perspectives to be identified. Stirring public discourse and awakening interest in the general public through media publicity, events and the Internet, for example, are also important elements in getting the message across.

In our international public affairs, we rely on Burson-Marsteller’s strong expertise and coverage from Brussels to Washington.

The following are examples of the services that Pohjoisranta offers in the field of public relations:

• Strategic consultancy
• Relations with government bodies and politicians
• Sounding out and monitoring
• Media communications campaigns
• Internet campaigns
• Events and seminars
• Editorial articles