Media Relations

The effect of media on the global economy has grown significantly in recent years. Each citizen is exposed to media influences for more than eight hours a day. If an issue is not interesting enough to attract media attention, it does not exist. Then again, the media have become fragmented and digitalised, which brings new challenges to understanding and managing publicity. Whatever the media write and report about an enterprise has a huge impact on its reputation. The media also have more and more influence on investor decisions, for example. For many, the image that the media portray constitutes the only means of forming an opinion on an enterprise. This is why the image that the media do portray is by no means irrelevant.

Enterprises can seek to gain media attention in two ways: through paid advertising or communications. The visibility that enterprises can achieve through journalistic content is above all more credible and significantly more cost-effective than advertising. But achieving that requires professionalism and, most importantly, understanding of the media’s interests and the ways they operate. Good publicity is always the product of good business. The objective of systematic media communications is to ensure that the enterprise gets the attention it deserves when it is due.

Pohjoisranta understands how the media operate, which media communication means are effective and how company business can be given a spin that appeals to reporters. We come up with the right themes and messages for the right media, choose the right communication channels and teach our clients to understand and deal with the media. In the 21st century, brands are built on media publicity; consumers are fed up with the empty promises of advertisements.

The following are examples of the services that Pohjoisranta offers in the field of media relations:

  • Strategic media relations consultancy
  • Media training
  • Media communications strategies and action plans
  • International media relations campaigns
  • Press releases and press conferences
  • Contacts with reporters and article production
  • Meetings with the media and reporters
  • Media publicity analyses