Crisis Management

Every organisation will come face-to-face with a crisis sooner or later. From the perspective of staying in business and preserving reputation, the ultimate reason or cause of the crisis is not what really matters. Stakeholder groups do not assess a crisis-ridden enterprise on the real reason for the crisis but on how well or badly the crisis was managed. This is why preparing for crises and practising is the best kind of crisis management.

The key goals of Pohjoisranta’s crisis management services are to protect the client’s reputation and to ensure that the client’s business suffers as little as possible. The majority of crises do not come about by accident or out of the blue but are a result of a long, cumulative process. Pohjoisranta’s crisis management services focus on devising preventive practices to allow crises to be nipped in the bud, managing crises when they do happen, and rebuilding trust once the crisis has passed. In an ideal world, efficiently and professionally managed crises can actually increase the stakeholders’ faith in an enterprise.

The following are examples of the services that Pohjoisranta offers in the field of crisis management:

1. Creating preparedness for crises

• Reputation-related risk assessment
• Crisis communications plans and manuals
• Crisis communications simulation and exercises
• Crisis preparedness audits

2. Crisis management

• Strategic and operative support for crisis communications (24/7 crisis hotline: +358 800 90069)
• Management training
• Media relations management

3. Rebuilding trust after the crisis

• Updating and development of crisis communications processes
• Communications consultancy
• Monitoring and analysing opinions of stakeholder groups
• Building reputation
• Staff training